A man with brown hair and a beard, wearing a white dress shirt and dark pants, is sitting on a stool against a plain gray background.

Meet Jack Campbell

Jack is a former NHL goaltender, first-round draft pick, NHL All-Star, NHL record holder, and founder of 36 Collective. Jack spent years chasing success at the highest level, only to realize that achievement means nothing if you lose yourself in the process.

Jack is an Executive Coach at Novus Global. Novus Global is a coaching firm that develops transformational coaches through their Meta Performance™ methodology. Novus Global helps individuals, teams, and companies including Fortune 500 Executives, entrepreneurs, professional athletes, and more.

Black and white logo of the National Hockey League (NHL).

Why 36 Collective?

From the outside, I had achieved the dream I had chased my entire life. But privately, I felt disconnected from myself—carrying anxiety, shame, and questions I didn’t know how to voice.

36 Collective was built from the work of finding my way forward.

The name comes from the number I wore in the NHL. “Collective” represents everything that shaped me along the way: success and failure, pressure and identity loss, world-class coaching, therapy, and the difficult work of rebuilding my life with purpose.

I don’t coach from theory alone. I coach from lived experience.

After eight seasons in the NHL, I learned that lasting transformation doesn’t come from changing your circumstances. It begins with changing how you see yourself, lead yourself, and show up in your life.

This work is for athletes and high performers who know they’re capable of more—and are ready to build a life, identity, and future they’re proud of.



Overhead view of a hockey goalie in a white jersey with black details, kneeling on the ice with equipment, looking up. The jersey has the name 'CAMPBELL' and the number 30. The goalie gear includes a glove, blocker, leg pads, and a helmet, with a white glove and black leg pads, against a white ice surface.

“I know what it’s like to achieve everything you thought you wanted and still feel like something is missing.”

- Jack Campbell